Date and Time
- Saturday, Oct 17, 2026 2pm - 4:30pm
Location
Yerba Buena Gardens
750 Howard St, San Francisco, CA 94103
Details
Festival favorite Joe Bataan, a Latin music legend since the mid-1960s, returns to the Gardens for his third performance in the past four years. He made an indelible mark as one of the early stars of Fania Records with a seductive combination of doo-wop vocals and boogaloo, one of the era’s defining sounds. Born Bataan Nitollano to a Filipino father and African-American mother and raised in Spanish Harlem, he is the father of the Latin soul sound, crooning hits like “Gypsy Woman” and “Ordinary Guy.” But Bataan never stayed in one groove for long. He went on to expand his sound in the ’70s with his Ghetto Records releases, co-coining the apt moniker “salsoul,” though he adapted to changing currents at the end of the decade with forays into disco and hip-hop (scoring the early rap hit “Rap-O Clap-O” in 1979). Stepping back from performing in the early ‘80s, he largely disappeared from the scene while working as a youth counselor in detention facilities. It’s a dramatic story that he recounts with humor and searing detail in his 2024 memoir Streetology: The Legacy of the Afro-Filipino, King of Latin Soul. Since returning to music in 2005, he’s reclaimed his crown and is still going strong in his 80s, a fact made evident by his triumphant YBG Festival performances.
