About the Alliance

History


Since 1991 the Yerba Buena Alliance has helped strengthen and sustain the Yerba Buena Neighborhood, playing a pivotal role in the transformation, growth, and development of the area. Much has changed in this diverse neighborhood, but the strong sense of community remains constant.

In 1966 the San Francisco Redevelopment Agency (SFRA) and Board of Supervisors designated the Yerba Buena Neighborhood as an urban renewal area. With patience and planning, the community dream of a dynamic urban cultural center with more than two dozen museums and galleries, recreational and entertainment facilities, activities for children and families, housing, hotels, shopping, and fine dining became a reality. The Moscone Center opened in 1981. The San Francisco Marriott opened in 1989, bringing a wave of luxury and boutique hotels into the area. In 1993 the Yerba Buena Gardens opened, anchoring the community with a beautiful public open space. Covering two city blocks, this award-winning 5.5 acre urban oasis sits on top of The Moscone Center. SFMOMA opened in 1995, joining the Yerba Buena Center for the Arts as the cultural anchors of the area and launching the Yerba Buena Neighborhood’s Cultural District. In recent years Moscone expanded, additional hotels opened, and Westfield’s Metreon and San Francisco Centre in the historic Emporium, brought renewed retail into the area. A significant increase in residents has also changed the face of the Yerba Buena Neighborhood.

Today


Stretching from 2nd to 5th and Market to Harrison Streets, the Yerba Buena Neighborhood today is one of San Francisco’s most dynamic communities. You can’t find our concentration of cultural institutions, cutting-edge retail, top-notch hotels, urban green space, world-class convention facilities, fine dining, and residents of all income levels anywhere else. Yerba Buena definitely has something for everyone!

Vision Statement


The Yerba Buena Alliance believes stable and vibrant businesses, beautiful and accessible public spaces, mutually-beneficial and lasting relationships, and an engaged community are key to ensuring a high quality of life in San Francisco and the Yerba Buena Neighborhood.

Mission Statement


The Yerba Buena Alliance supports the Yerba Buena Neighborhood by strengthening partnerships, providing critical neighborhood-wide leadership and infrastructure, serving as an information source and forum for the area’s diverse residents, businesses, and visitors, and promoting the area as a destination.

 Yerba Buena Alliance Programs

  • Yerba Buena Neighborhood meetings, first Thursday of the Month
  • Yerba Buena Culture Cabinet
  • Future of Yerba Buena Gardens Stakeholder Meetings
  • Third Thursday in collaboration
  • Art Walk in the Spring and Yerba Buena Gallery Walk in the fall with Yerba Buena Night
  • Annual Gala
  • Networking mixers and special events including panel discussions

Historical images of Yerba Buena and then.

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